OUR PURPOSE AND STRATEGY

OUR PURPOSE

Our organisation is driven by our purpose: to make your world a safer place.

OUR STRATEGY

To achieve our strategy we are focusing on three priorities which we are bringing to life through the themes of leading and fuelling:

We want to deliver amazing customer experiences that contribute to making their world a safer place.

We need to ensure we have a simplified operating platform that allow us to deliver these amazing experiences in the most efficient and effective way, and creates the capacity to continue to invest in our business.


To enable our strategy, we are creating an agile organisation using organisational design, culture measurement and workforce strategy so our people can help us meet new and emerging customer needs.


More information on what we have achieved in each of these areas is set out in progress against strategy.