Leading with purpose

IAG’s purpose is to help make your world a safer place.

This means that whether you are a customer, partner, employee, shareholder or part of the communities IAG serves across Australia, New Zealand or Asia, we exist to ‘help make your world a safer place’.

Since 1851, our businesses have helped people recover from natural disasters, accidents and loss. Increasingly, we see our role extending beyond paying claims to risk awareness and helping communities reduce and prevent risk.

We believe satisfied customers, more resilient communities and the passion of our people and partners are at the heart of superior performance.

We are committed to rewarding and recognising our people for their hard work and will give them great career and development opportunities in a safe, fair, flexible and inclusive work environment.

We believe it is our responsibility as an industry leader to use our influence and role as a major investor, purchaser and employer for the good of everyone. We will balance competing demands, using our purpose to guide us in making the right decisions.

Our refined purpose will enable us to become a more sustainable business over the long term, and deliver stronger and more consistent returns for shareholders.